Internet Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Internet Marketing - Assignment Example line of descent from website http//www.toshiba.co.uk/about/index.htmlToshibas strategy has been to support from behind and offer its executives sufficient responsibility in the local offices. It is an hugely focussed and transparent and its commitment to excellence has held it in good stead.Toshiba has products in varied athletic fields. Its primary domain comprises of notebook computer and related equipment and peripherals, mobile phones, home entertainment section with AV equipment, including digital and like a shot panel TVs, and portable personal equipment and home appliances. Its major competitors would be Dell, Hp and Compaq in the notebook segments, Sony in home entertainment sector, flat panel TVs and PDAs by Dell. Customers would be retailers and individual consumers. This is a mass market segment over the Internet and these target consumers are more probable to end up in a corrupt.They are very strong market players in electroni c devices & components consisting of semiconductors, electron tubes, opto-electronic devices, LCDs, batteries, printed circuits boards, etc., but it is a more niche market segment which may or may not end up doing the purchase over the Internet. Consumers would include mellowed technology operators and business.Another stable sector for Toshiba is the domain that sells industrial apparatus, power generating equipment, transportation equipment, social automation equipment, telecommunication systems, broadcasting systems, elevators & escalators, medical systems, etc. The target segment would be hospitals and medical facilities, municipalities, universities, commercial construction companies. The purchasing power of these consumers need to be very high and often these decisions a thorough product evaluation that may not be possible by the website. The website will be more of a product introduction that may lead to a purchase through an agent after product observation.Evaluation of t he siteThe website is a part of the integrated marketing approach of Toshiba. With the number of Internet users exploding, it is imperative that the website is utilized to generate awareness and business for the company. The website scores on theses counts. It is very well laid out. The look of it is clean and it plays a great part in enhancing the dirt and the company, to the professional image they portray. There is consistency in the presentation of info and common standards are maintained in the presentation of the data throughout.The site has a complete list of all the companys products, product information and registration, owners manuals and service information as well as enabling consumers to purchase accessories and news releases pertaining to the segment. The look and palpate of the site is also very simple and seems to encompass all of Toshibas marketing disciplines. There is sufficient information for the knowledgeable buyer and there were no error messages encounte red through the time it was navigated. It is easily navigable and rather user friendly. However, the site seems to have an overload of information and the product categories are all listed together. An individual consumer and the products he wants to buy are very different from a business and